Navigating Noise for News

Unmasking Media Monitoring

Media monitoring covers reading, watching and listening to editorial content from a variety of media outlets. Content is sourced by identifying keywords that apply to the client’s topics of interest, whether on a one-off or ongoing basis.

Navigating Noise for News

Unmasking Media Monitoring

Media monitoring covers reading, watching and listening to editorial content from a variety of media outlets. Content is sourced by identifying keywords that apply to the client’s topics of interest, whether on a one-off or ongoing basis.

Media Monitoring: Necessity or Nice-to-Have?

Ask yourself a few simple questions …

  • Are you aware of how often your organisation, brands and competitors are mentioned across mainstream and social media each day?
  • Are you aware of the relevant key word searches that apply to your organisation for media monitoring?
  • Do you have sufficient manpower, resources and time to track these relevant mentions?
  • Do you have the know-how and storage capabilities to manage and review this content effectively?
  • Have you reassessed your marcomms, public relations and business strategies following the advent of big data and the digital shift?
  • Have you set performance measures or benchmarks to assess the effectiveness of your communications to the public?

NO to one or more of the questions above suggests the need for a media monitoring and media intelligence service.

Media Monitoring: Necessity or Nice-to-Have?

Ask yourself a few simple questions …

Are you aware of how often your organisation, brands and competitors are mentioned across mainstream and social media each day?

Are you aware of the relevant key word searches that apply to your organisation for media monitoring?

Do you have sufficient manpower, resources and time to track these relevant mentions?

Do you have the know-how and storage capabilities to manage and review this content effectively?

Have you reassessed your marcomms, public relations and business strategies following the advent of big data and the digital shift?

Have you set performance measures or benchmarks to assess the effectiveness of your communications to the public?

NO to one or more of the questions above suggests the need for a media monitoring and media intelligence service.

Why NewsSearch?

1. Man-Power to Ignite Machine Tech

In our service offering we capitalise on the expertise of skilled media analysts while balancing the technological demands of the 4th industrial revolution with our online dashboard.

2. Integrated Services

One-Stop Shop

We remove the hassle of having to source, manage and pay for multiple media monitoring services. Having evolved from our roots as a mainstream media clippings agency, we provide an integrated media monitoring solution across press, broadcast, online and social media.

This ensures: 

  • Comprehensive data collection
  • A holistic media overview
  • Seamless processes and efficiency

Our clients have the added advantage of integrated media analytics.

3. Multi-Channel Approach

Full Spectrum of Information Channels

Mainstream Media

  • Local and regional TV channels
  • Local radio channels
  • Local and regional newspapers (daily, weekend, special editions)
  • Local and regional newspapers, magazines
  • Targeted periodicals, journals
  • A comprehensive range of websites

Benefits: Collate and review content on your organisation, brands, stakeholders, spokespeople, industry, competitors and other areas of interest from influencers and information gatekeepers in the public sphere.

Social Media

  • Social networking sites
    Platforms: Facebook, Twitter, and LinkedIn across Singapore and Malaysia
  • Image sharing sites
    Platforms: Instagram
  • Video hosting sites
    Platforms: YouTube, Vimeo
  • Discussion sites/forums
    Platforms: Reddit, HardwareZone, Lowyat Forum, SG Talk
  • Community blogs

Note* The list above only cites primary outlets, contact us for our comprehensive offering

Benefits: Provides data on audience engagement with your organisation or brands; content and audience engagement on competitor channels to assist with marketing communications and/or public relations strategy; related industry discussions for strategic business decisions.

4. Multilingual Approach

We monitor content in English, Chinese, Bahasa Melayu, Bahasa Indonesia, and Tamil based on your requirements.

5. Archive Storage Solution

We provide an archive to manage, search and store content for the duration of the subscription/contract.

6. Online Dashboard

We provide clients with access to an online dashboard in addition to a physical monitoring report if required. The dashboard allows you to search for relevant content using your preferred search queries.

7. Measurement Data

We include circulation and readership figures if available, and advertising value for traditional media content. We also provide engagement data such as views, likes, comments, and shares for social media content. For more extensive media analytics, visit our media intelligence page.

8. Customisable Features

  • Full breadth of media outlets in a particular region/s or targeted media list
  • Personalised report formats
  • On-demand report delivery times based on requirements
  • Filtering/sifting, collation and categorisation of content using both automated processes and specialists for detailed specifications
  • Tracking of syndicated stories across various media outlets
  • Concise, accurate summaries of content

Why NewsSearch?

1. Man-power to ignite Machine Tech

In our service offering, we capitalise on the expertise of skilled media analysts while balancing the technological demands of the 4th industrial revolution with our online dashboard.

2. Integrated Services

One-Stop Shop

We remove the hassle of having to source, manage and pay for multiple media monitoring services. Having evolved from our roots as a mainstream media clippings agency, we provide an integrated media monitoring solution across press, broadcast, online and social media.

This ensures:

  • Comprehensive data collection
  • A holistic media overview
  • Seamless processes and efficiency

Our clients have the added advantage of integrated media analytics.

3. Multi-Channel Approach

Full Spectrum of Information Channels

Mainstream Media

  • Local and regional TV channels
  • Local radio channels
  • Local and regional newspapers (daily, weekend, special editions)
  • Local and regional newspapers, magazines
  • Targeted periodicals, journals
  • A comprehensive range of websites

Benefits: Collate and review content on your organisation, brands, stakeholders, spokespeople, industry, competitors and other areas of interest from influencers and information gatekeepers in the public sphere.

Social Media

  • Social networking sites
    Platforms: Facebook, Twitter, and LinkedIn across Singapore and Malaysia
  • Image sharing sites
    Platforms: Instagram
  • Video hosting sites
    Platforms: YouTube, Vimeo
  • Discussion sites/forums
    Platforms: Reddit, HardwareZone, Lowyat Forum, SG Talk
  • Community blogs

Note* The list above only cites primary outlets, contact us for our comprehensive offering

Benefits: Provides data on audience engagement with your organisation or brands; content and audience engagement on competitor channels to assist with marketing communications and/or public relations strategy; related industry discussions for strategic business decisions.

4. Multilingual Monitoring

We monitor content in English, Chinese, Bahasa Melayu, Bahasa Indonesia, and Tamil based on your requirements.

5. Archive Storage Solution

We provide an archive to manage, search and store content for the duration of the subscription/contract.

6. Online Dashboard

We provide clients with access to an online dashboard in addition to a physical monitoring report if required. The dashboard allows you to search for relevant content using your preferred search queries.

7. Measurement Data

We include circulation and readership figures if available, and advertising value for traditional media content. We also provide engagement data such as views, likes, comments, and shares for social media content. For more extensive media analytics, visit our media intelligence page.

8. Customisable Features

  • Full breadth of media outlets in a particular region/s or targeted media list
  • Personalised report formats
  • On-demand report delivery times based on requirements
  • Filtering/sifting, collation and categorisation of content using both automated processes and specialists for detailed specifications
  • Tracking of syndicated stories across various media outlets
  • Concise, accurate summaries of content

Products and Services

Our customised Media Monitoring reports include:

  • Daily Monitoring
  • Weekend Monitoring
  • Weekly Monitoring
  • Ad-Hoc Monitoring – Breaking Issues, PR Crises, Media Announcements, Campaigns, Events
  • Others as requested

Our reports cover mentions related to your organisation, brands, products or services,
key spokespeople, competitors, industry etc based on your criteria

Products and Services

Our customised Media Monitoring reports include:

  • Daily Monitoring
  • Weekend Monitoring
  • Weekly Monitoring
  • Ad-Hoc Monitoring – Breaking Issues, PR Crises, Media Announcements, Campaigns, Events
  • Others as requested

Our reports cover mentions related to your organisation, brands, products or services, key spokespeople, competitors, industry etc based on your criteria

Ready to get started?

Monitor brand-related mentions across mainstream, online and social media for insight that converts
an audience into consumers and advocates

Ready to get started?

Monitor brand-related mentions across mainstream, online and social media for insight that converts an audience into consumers and advocates