Unmasking Media Monitoring
Media monitoring covers reading, watching and listening to editorial content from a variety of media outlets. Content is sourced by identifying keywords that apply to the client’s topics of interest, whether on a one-off or ongoing basis.
Unmasking Media Monitoring
Media monitoring covers reading, watching and listening to editorial content from a variety of media outlets. Content is sourced by identifying keywords that apply to the client’s topics of interest, whether on a one-off or ongoing basis.
Ask yourself a few simple questions …
NO to one or more of the questions above suggests the need for a media monitoring and media intelligence service.
Ask yourself a few simple questions …
Are you aware of how often your organisation, brands and competitors are mentioned across mainstream and social media each day?
Are you aware of the relevant key word searches that apply to your organisation for media monitoring?
Do you have sufficient manpower, resources and time to track these relevant mentions?
Do you have the know-how and storage capabilities to manage and review this content effectively?
Have you reassessed your marcomms, public relations and business strategies following the advent of big data and the digital shift?
Have you set performance measures or benchmarks to assess the effectiveness of your communications to the public?
NO to one or more of the questions above suggests the need for a media monitoring and media intelligence service.
In our service offering we capitalise on the expertise of skilled media analysts while balancing the technological demands of the 4th industrial revolution with our online dashboard.
One-Stop Shop
We remove the hassle of having to source, manage and pay for multiple media monitoring services. Having evolved from our roots as a mainstream media clippings agency, we provide an integrated media monitoring solution across press, broadcast, online and social media.
This ensures:
Our clients have the added advantage of integrated media analytics.
Full Spectrum of Information Channels
Mainstream Media
Benefits: Collate and review content on your organisation, brands, stakeholders, spokespeople, industry, competitors and other areas of interest from influencers and information gatekeepers in the public sphere.
Social Media
Note* The list above only cites primary outlets, contact us for our comprehensive offering
Benefits: Provides data on audience engagement with your organisation or brands; content and audience engagement on competitor channels to assist with marketing communications and/or public relations strategy; related industry discussions for strategic business decisions.
We monitor content in English, Chinese, Bahasa Melayu, Bahasa Indonesia, and Tamil based on your requirements.
We provide an archive to manage, search and store content for the duration of the subscription/contract.
We provide clients with access to an online dashboard in addition to a physical monitoring report if required. The dashboard allows you to search for relevant content using your preferred search queries.
We include circulation and readership figures if available, and advertising value for traditional media content. We also provide engagement data such as views, likes, comments, and shares for social media content. For more extensive media analytics, visit our media intelligence page.
In our service offering, we capitalise on the expertise of skilled media analysts while balancing the technological demands of the 4th industrial revolution with our online dashboard.
One-Stop Shop
We remove the hassle of having to source, manage and pay for multiple media monitoring services. Having evolved from our roots as a mainstream media clippings agency, we provide an integrated media monitoring solution across press, broadcast, online and social media.
This ensures:
Our clients have the added advantage of integrated media analytics.
Full Spectrum of Information Channels
Mainstream Media
Benefits: Collate and review content on your organisation, brands, stakeholders, spokespeople, industry, competitors and other areas of interest from influencers and information gatekeepers in the public sphere.
Social Media
Note* The list above only cites primary outlets, contact us for our comprehensive offering
Benefits: Provides data on audience engagement with your organisation or brands; content and audience engagement on competitor channels to assist with marketing communications and/or public relations strategy; related industry discussions for strategic business decisions.
We monitor content in English, Chinese, Bahasa Melayu, Bahasa Indonesia, and Tamil based on your requirements.
We provide an archive to manage, search and store content for the duration of the subscription/contract.
We provide clients with access to an online dashboard in addition to a physical monitoring report if required. The dashboard allows you to search for relevant content using your preferred search queries.
We include circulation and readership figures if available, and advertising value for traditional media content. We also provide engagement data such as views, likes, comments, and shares for social media content. For more extensive media analytics, visit our media intelligence page.
Our customised Media Monitoring reports include:
Our reports cover mentions related to your organisation, brands, products or services,
key spokespeople, competitors, industry etc based on your criteria
Our customised Media Monitoring reports include:
Our reports cover mentions related to your organisation, brands, products or services, key spokespeople, competitors, industry etc based on your criteria
Monitor brand-related mentions across mainstream, online and social media for insight that converts
an audience into consumers and advocates
Monitor brand-related mentions across mainstream, online and social media for insight that converts an audience into consumers and advocates
